Whiskas

Whiskas

The Whiskas logo

Whiskas is a brand of cat food sold throughout the world. It is owned by Mars, Incorporated, a leading global manufacturer of pet food and other food products. Whiskas is known for its distinctive purple packaging and its slogan, "What cats want."

History

Whiskas was originally introduced in 1958 as Kal Kan in the United States. The brand was rebranded as Whiskas in 1989 to unify its global presence under a single name. Since then, Whiskas has become one of the most recognized brands in the pet food industry.

Products

Whiskas offers a wide range of products designed to meet the nutritional needs of cats at different life stages. These include:

• Whiskas Dry Food: Available in various flavors, Whiskas dry food is formulated to provide complete and balanced nutrition for adult cats.
• Whiskas Wet Food: Offered in pouches and cans, Whiskas wet food comes in a variety of flavors and textures, appealing to the diverse tastes of cats.
• Whiskas Kitten Food: Specially formulated to support the growth and development of kittens, providing essential nutrients for their early life stages.
• Whiskas Cat Treats: A range of treats designed to reward and delight cats, available in different flavors and textures.

Marketing

Whiskas has employed various marketing strategies to promote its products. The brand is well-known for its advertising campaigns featuring cats and emphasizing the palatability and nutritional benefits of its food. The slogan "What cats want" highlights the brand's focus on understanding and catering to the preferences of cats.

Nutritional Information

Whiskas products are developed with the help of veterinarians and nutritionists to ensure they meet the dietary needs of cats. The brand emphasizes the importance of providing a balanced diet that includes proteins, fats, vitamins, and minerals essential for feline health.

Related pages

• Mars, Incorporated
• Cat food
• Pet nutrition
• Veterinary medicine