White Lightning (cider)

White Lightning (cider)

White Lightning was a popular brand of cider produced in the United Kingdom. It was known for its high alcohol content and low price, making it a favorite among those looking for a cheap alcoholic beverage. The brand was discontinued in 2009.

History

White Lightning was first produced in the 1980s by H.P. Bulmer, a British cider-making company. The cider was initially marketed as a premium brand, but it quickly gained a reputation as a cheap, high-strength alcohol. Despite this, it remained popular and was a significant source of revenue for the company.

In 2003, H.P. Bulmer was acquired by Scottish & Newcastle, who continued to produce White Lightning. However, in 2009, the company made the decision to discontinue the brand as part of a commitment to responsible drinking. This decision was made due to concerns about the cider's association with anti-social behavior and its popularity among underage drinkers.

Product

White Lightning was a still cider, meaning it was not carbonated. It was sold in 500ml or 1-liter bottles, with an alcohol content of 7.5%. The cider was known for its strong, tart taste and clear, pale color.

Legacy

Despite its discontinuation, White Lightning has left a lasting impact on the cider industry. It is often cited as an example of the dangers of cheap, high-strength alcohol. Many companies have since made efforts to promote responsible drinking and to discourage the production and sale of similar products.

See Also

• Cider in the United Kingdom
• Alcopop
• Binge drinking

References

• Scottish & Newcastle
• H.P. Bulmer
• Cider in the United Kingdom

External Links

• Drinkaware
• Alcohol Concern