Will it play in Peoria?

Will It Play in Peoria? is a phrase that has become a standard question in American business, entertainment, and politics. The question originates from the historical context of Peoria, Illinois, being a representative location for gauging the average American public's tastes and opinions. The phrase implies that if a product, idea, or performance is acceptable to the people of Peoria, it will be successful on a national scale. The concept behind "Will It Play in Peoria?" reflects the broader idea of testing the marketability or appeal of something to the general American populace.

Origin

The exact origin of the phrase "Will It Play in Peoria?" is not definitively known, but it is believed to have roots in the vaudeville era of the early 20th century. Peoria was a common stop for vaudeville performers and shows traveling across the country. Because of its demographic makeup, which was seen as a microcosm of the average American town, Peoria was considered an ideal testing ground for new acts. If a show was well-received in Peoria, it was likely to succeed elsewhere in the United States.

Cultural Significance

Over time, the phrase has transcended its origins in the entertainment industry to become a ubiquitous part of American lexicon. It has been used in various contexts, from marketing and advertising to political campaigning. The underlying principle of appealing to the "average" American has made the question of whether something will "play in Peoria" a metaphor for broader acceptance and popularity.

Modern Usage

In contemporary times, the phrase is still used, though the demographic and cultural landscape of America has evolved. The concept of a singular "average" American town as a benchmark for national sentiment is more complex, given the country's increasing diversity. However, the idea of testing a product, campaign, or idea in a specific market before a wider release remains a common strategy in business and politics.

Peoria in the 21st Century

Peoria itself has changed significantly since the phrase was first coined. The city has faced economic challenges and shifts in its industrial base, moving from manufacturing to a more diversified economy that includes healthcare, education, and technology. Despite these changes, Peoria's place in American cultural history as a bellwether for public opinion endures.

See Also

• Market research
• Public opinion
• Demographics of the United States
• Cultural impact of television in the United States

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