Winn-Dixie

Winn-Dixie

Winn-Dixie Stores, Inc. is an American supermarket chain headquartered in Jacksonville, Florida. Winn-Dixie operates approximately 500 stores in Florida, Alabama, Louisiana, Georgia, and Mississippi. The company has had its present name since 1955 and traces its roots back to 1925.

History

Winn-Dixie was founded by William Milton Davis and his sons in Burley, Idaho in 1914 as Davis Mercantile. In 1925, Davis bought a chain of 33 stores named Winn & Lovett, which became his flagship. The company was renamed to Winn-Dixie in 1955.

Operations

Winn-Dixie is known for its private label Chek brand soft drinks, which are produced in over 20 different flavors plus diet and caffeine-free varieties—one of the widest assortments. Winn-Dixie has been known as "The Beef People" throughout its lifetime. In its advertising and print media, Winn-Dixie uses the brand promises of "Fresh Checked Every Day" for its Jacksonville DMA, "Getting Better All The Time" in its locations in Central Florida, "El Sabor De Tu País", or "The Flavor Of Your Country", in its Miami area stores, and "Local Flavor Since 1956" in its Louisiana area stores.

Community Involvement

Winn-Dixie is heavily involved in the communities it serves, participating in a variety of community events and donating to local charities. The company's community efforts are coordinated through the Winn-Dixie Foundation, which provides grants and in-kind services to organizations in the five states in which Winn-Dixie operates.

See Also

• List of supermarket chains in the United States
• History of supermarkets
• Supermarket

External Links

• Official website