Yemeksepeti

Yemeksepeti is an online food delivery service based in Turkey. It was founded in 2000 by Nevzat Aydın, Melih Ödemiş, Gökhan Akan, and Cem Nufusi. The platform allows users to order food from local restaurants through its website or mobile app.

History

Yemeksepeti was established in 2000, making it one of the first online food delivery services in Turkey. The company initially struggled to gain traction due to the low internet penetration rate in Turkey at the time. However, as internet usage increased, so did the popularity of Yemeksepeti.

In 2015, Yemeksepeti was acquired by Delivery Hero, a global online food ordering and delivery marketplace, for $589 million. This was one of the largest acquisitions in the tech industry in Turkey.

Operations

Yemeksepeti operates by partnering with local restaurants. Users can browse through the menus of these restaurants, place an order, and have it delivered to their doorstep. The platform also allows users to rate and review the restaurants, providing a feedback mechanism for restaurants to improve their service.

Yemeksepeti charges a commission from the restaurants for each order placed through its platform. The company also earns revenue through advertising on its website and app.

Impact

Yemeksepeti has had a significant impact on the food delivery industry in Turkey. It has made it easier for consumers to order food and has provided restaurants with a new channel to reach customers. The company has also contributed to the growth of the tech industry in Turkey.

See also

• Online food ordering
• Delivery Hero
• Food delivery