YouGov
YouGov
| Type | Public |
|---|---|
| Key people | Stephan Shakespeare (CEO) |
| Industry | Market research |
| Products | Online surveys, market research |
| Website | [yougov.com Official website] |
YouGov is an international Internet-based market research and data analytics firm, headquartered in London, United Kingdom. Founded in 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov has grown to become one of the most recognized names in the field of online survey research.
History[edit | edit source]
YouGov was established in 2000, during the early days of the internet boom, with the aim of leveraging the internet to conduct market research. The founders, Stephan Shakespeare and Nadhim Zahawi, envisioned a company that could provide accurate and timely data by engaging directly with consumers online. The company went public on the Alternative Investment Market of the London Stock Exchange in 2005.
Methodology[edit | edit source]
YouGov utilizes a proprietary online platform to conduct surveys and collect data. The company operates a panel of millions of individuals worldwide who participate in surveys on a wide range of topics. This panel-based approach allows YouGov to gather data quickly and efficiently, providing insights into public opinion and consumer behavior.
The data collected by YouGov is used to produce a variety of products, including:
- YouGov BrandIndex: A daily measure of brand perception across multiple sectors.
- YouGov Profiles: A tool that provides detailed audience profiling.
- YouGov Omnibus: A fast and cost-effective survey service.
Global Presence[edit | edit source]
YouGov has expanded its operations globally, with offices in Europe, North America, the Middle East, and Asia-Pacific. This international presence allows the company to conduct cross-national studies and provide insights into global trends.
Notable Projects[edit | edit source]
YouGov is known for its work in political polling, particularly in the UK and the US. The company has accurately predicted the outcomes of several major elections, including the 2016 United States presidential election and the 2017 United Kingdom general election.
Criticism and Controversies[edit | edit source]
Like many market research firms, YouGov has faced criticism regarding the accuracy and reliability of its data. Critics argue that online panels may not be representative of the general population. However, YouGov maintains that its methodology, which includes weighting and statistical adjustments, ensures the accuracy of its findings.
Also see[edit | edit source]
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