Zapp's

Zapp's is a brand of potato chips that was founded in Gramercy, Louisiana in 1985 by Ron Zappe. The brand is known for its unique flavors and kettle-cooked style, which gives the chips a crunchier and more flavorful experience compared to regular potato chips. Zapp's has grown in popularity over the years, becoming a beloved snack in the United States, especially in the South.

History

Ron Zappe's venture into the potato chip business was a result of an economic downturn in the oil industry, which affected his previous employment. Seeking a new opportunity, he was inspired by the growing trend of kettle-cooked chips and decided to start his own brand. Zapp's was thus born in a small rented space in Gramercy, Louisiana. The company initially faced challenges, including financial difficulties and the need to educate consumers about the benefits of kettle-cooked chips. However, Zapp's distinctive flavors and quality quickly won over customers.

Products

Zapp's offers a variety of flavors, many of which are inspired by Cajun cuisine and Southern cooking. Some of the most popular flavors include Voodoo, Cajun Crawtator, New Orleans Kettle Style, and Jalapeño. The Voodoo flavor, in particular, has gained a cult following for its unique blend of spices and sweetness. Zapp's chips are made from select potatoes, sliced thick and cooked in a kettle, which allows for a crunchier texture and better flavor absorption.

Expansion and Acquisition

Over the years, Zapp's expanded its distribution beyond Louisiana, reaching other parts of the South and eventually stores across the United States. The brand's success caught the attention of larger food companies, and in 2011, Zapp's was acquired by Utz Quality Foods, Inc., a Pennsylvania-based snack food company. Despite the acquisition, Zapp's has maintained its brand identity and continues to operate out of its facility in Gramercy.

Cultural Impact

Zapp's has not only become a staple in Southern snack food culture but has also gained recognition nationwide. The brand is often associated with Mardi Gras and other Southern festivals, where its bold flavors complement the festive atmosphere. Zapp's commitment to quality and its regional flavor inspirations have helped it stand out in the crowded snack food market.

See Also

• Potato chip
• Cajun cuisine
• Kettle cooking
• Utz Quality Foods