Zapp's

American brand of potato chips

Zapp's is a brand of potato chips that originated in the United States, known for its distinctive kettle-cooked style and bold flavors. The brand is particularly popular in the Southern United States and has a strong association with Louisiana cuisine.

History

Zapp's logo

Zapp's was founded in 1985 by Ron Zappe in Grambling, Louisiana. The company was established with the aim of creating a unique snack that would stand out in the competitive potato chip market. Zappe, originally from Houston, Texas, moved to Louisiana and decided to start a business that would reflect the local culture and flavors.

The chips quickly gained popularity due to their unique kettle-cooked process, which gives them a distinctive crunch and texture. The brand's commitment to bold and spicy flavors also helped it carve out a niche in the snack food industry.

Production Process

Zapp's chips are made using a kettle-cooking process, which involves cooking the potato slices in small batches. This method allows for greater control over the cooking process and results in a thicker, crunchier chip compared to those produced by continuous fryers. The chips are seasoned with a variety of spices and flavors, many of which are inspired by the culinary traditions of Louisiana.

Flavors

Zapp's offers a wide range of flavors, many of which are inspired by the rich culinary heritage of Louisiana. Some of the most popular flavors include:

• Cajun Crawtator: A spicy flavor inspired by the traditional Cajun seasoning used in crawfish boils.
• Voodoo: A unique blend of sweet, spicy, and tangy flavors that has become one of the brand's signature offerings.
• Spicy Cajun Crawtator: An even spicier version of the Cajun Crawtator, for those who enjoy a more intense heat.
• Sour Cream & Creole Onion: A twist on the classic sour cream and onion flavor, with a Creole influence.

Cultural Impact

Zapp's has become a cultural icon in Louisiana and the Southern United States. The brand is often associated with Mardi Gras and other local festivals, where its bold flavors complement the vibrant atmosphere. Zapp's chips are also a popular choice for tailgating and other social gatherings.

Acquisition

In 2011, Zapp's was acquired by Utz Quality Foods, a large snack food company based in Hanover, Pennsylvania. Despite the acquisition, Zapp's has maintained its unique identity and continues to produce its chips in Louisiana, preserving the local flavor and tradition that made the brand famous.

Related pages

• Potato chip
• Kettle corn
• Louisiana cuisine
• Utz Quality Foods