Zespri

Updated logo of Zespri Kiwifruit 2020

Zespri International Limited is a New Zealand-based distributor of kiwifruit, known for its brand "Zespri", which is a leading brand in the global kiwifruit market. The company was established in 1997, following the decision by New Zealand kiwifruit growers to create a single-desk exporter for the marketing of their fruit, a move aimed at consolidating the marketing power of New Zealand's kiwifruit on the global stage. Zespri is owned by current and former kiwifruit growers and operates as a cooperative, with its headquarters located in Mount Maunganui, New Zealand.

History

The origins of Zespri date back to the early 20th century when kiwifruit, originally known as Chinese gooseberries, were first introduced to New Zealand. The fruit's popularity and cultivation grew over the years, and by the mid-20th century, New Zealand had become a leading exporter of kiwifruit. In 1997, in response to the industry's challenges and the need for a unified marketing strategy, New Zealand kiwifruit growers voted to establish Zespri as the sole exporter of New Zealand-grown kiwifruit to all countries except Australia.

Products

Zespri's product range includes several varieties of kiwifruit, including the SunGold Kiwifruit (a golden-fleshed variety), the Green Kiwifruit (the traditional green-fleshed variety), and the Organic Kiwifruit. Each variety is marketed for its unique taste, nutritional benefits, and storage qualities. Zespri invests heavily in research and development to improve kiwifruit quality, yield, and resistance to disease.

Sustainability

Zespri is committed to sustainability and environmental stewardship. The company has implemented various initiatives aimed at reducing carbon footprint, conserving water, and promoting sustainable farming practices among its growers. These initiatives include the use of environmentally friendly packaging and the promotion of biodiversity in kiwifruit orchards.

Global Presence

With a focus on global expansion, Zespri has established a significant presence in key markets around the world, including Europe, Asia, and the Americas. The company's strategy involves working closely with local distributors and retailers to ensure the availability of Zespri kiwifruit year-round, through both the New Zealand growing season and through supply from Zespri-approved growers in other countries during the off-season.

Controversies

Zespri has faced its share of controversies, including legal challenges related to the export regulations and accusations of monopolistic practices. However, the company has worked to address these issues, often through legal channels and by engaging with stakeholders to improve its business practices.

See Also

• Kiwifruit
• Agriculture in New Zealand
• Sustainable agriculture

External Links

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