365 by Whole Foods Market

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365 by Whole Foods Market

Logo of 365 by Whole Foods Market

365 by Whole Foods Market is a brand of grocery stores and products owned by Whole Foods Market, which is a subsidiary of Amazon.com. The brand was launched to provide a more affordable and accessible option for consumers seeking organic and natural products.

History[edit | edit source]

The concept of 365 by Whole Foods Market was introduced as a way to expand the reach of Whole Foods Market by offering a streamlined shopping experience with lower prices. The first 365 store opened in 2016 in Los Angeles, California. The brand was named after Whole Foods Market's private label, 365 Everyday Value, which emphasizes affordability and quality.

Concept[edit | edit source]

365 by Whole Foods Market stores are designed to be smaller and more efficient than traditional Whole Foods Market locations. They focus on providing a curated selection of products, including organic and natural foods, at competitive prices. The stores often feature innovative technology and self-service options to enhance the shopping experience.

Product Offerings[edit | edit source]

The product offerings at 365 by Whole Foods Market include a wide range of organic and natural foods, including fresh produce, dairy, meat, and packaged goods. The brand also offers a variety of private label products under the 365 Everyday Value line, which are known for their affordability and quality.

365 by Whole Foods Market pumpkin solids

Store Features[edit | edit source]

365 by Whole Foods Market stores are known for their modern design and use of technology. Many locations feature self-checkout stations, digital price tags, and mobile apps to enhance the shopping experience. The stores also often include "Friends of 365" partnerships, which are collaborations with local businesses to offer unique products and services within the store.

Closure and Integration[edit | edit source]

In 2019, Whole Foods Market announced that it would discontinue the 365 by Whole Foods Market brand and integrate the stores into the main Whole Foods Market brand. This decision was made to unify the brand and simplify operations. The existing 365 stores were rebranded as Whole Foods Market locations.

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