759 Store

759 Store

759 Store is a Hong Kong-based chain store that primarily focuses on selling imported snack foods, beverages, and other grocery products. It is owned by CEC International Holdings Limited, a company listed on the Hong Kong Stock Exchange. The name "759 Store" is derived from the stock code of its parent company, emphasizing its roots in the financial markets. Since its inception, 759 Store has expanded rapidly across Hong Kong, becoming a familiar sight in many neighborhoods.

History

The first 759 Store opened in 2010, with an initial strategy to specialize in selling Japanese snacks and confectionery. This focus was inspired by the founder's appreciation for the variety and quality of Japanese snack products. Over time, the store's inventory expanded to include a wide range of imported goods from Japan, Korea, Europe, and other regions, catering to the diverse tastes of Hong Kong's population.

Business Model

759 Store's business model is centered around offering a diverse selection of imported goods at competitive prices. The company achieves this by directly importing products, cutting out middlemen to reduce costs. This direct import strategy allows 759 Store to offer unique products that are not commonly found in other local supermarkets or chain stores, providing a niche market that attracts customers looking for specific foreign goods or those interested in trying new snacks and beverages.

Expansion and Operations

As of the last update, 759 Store operates over 280 outlets across Hong Kong. The company has also ventured into other business areas, including the operation of cosmetics stores under the brand "759 Kawaiiland" and the sale of household goods. Despite the focus on imported snacks, 759 Store has gradually included more local products in its inventory, responding to customer demand and supporting local suppliers.

Challenges

The retail industry in Hong Kong is highly competitive, with 759 Store facing competition from both local and international retailers. Economic fluctuations, changes in consumer preferences, and the impact of global events such as the COVID-19 pandemic pose ongoing challenges to the company's operations. Additionally, fluctuations in exchange rates can affect the cost of imported goods, impacting profitability.

Community Engagement

759 Store engages with the local community through various initiatives, including promotional events and collaborations with local brands and artists. The company has also participated in charity events and contributed to social causes, building a positive image in the community.

Future Outlook

Looking forward, 759 Store aims to continue its expansion in Hong Kong and possibly explore opportunities in other markets. The company is also focusing on enhancing its e-commerce platform, recognizing the growing trend of online shopping. By adapting to changing market conditions and consumer preferences, 759 Store seeks to maintain its position as a leading retailer of imported goods in Hong Kong.