7 Up

7 Up - brief summary

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7 Up

Type	Lemon-lime soda
Manufacturer	Keurig Dr Pepper
Distributor	PepsiCo (International)
Country of origin
Region of origin
Introduced	1929
Discontinued
Alcohol by volume
Proof (US)
Color	Clear

7 Up is a lemon-lime flavored soda that was first introduced in 1929 by the American company, the Howdy Corporation. Today, it is owned and manufactured by Keurig Dr Pepper, with distribution by PepsiCo internationally.

History

In the late 1920s, the Howdy Corporation, a St. Louis-based soda company, set out to create a new carbonated beverage that would stand out from the competition. After several failed attempts, the company finally found success with a lemon-lime soda that they named "Bib-Label Lithiated Lemon-Lime Soda." The name was later changed to "7 Up Lithiated Lemon-Lime" and eventually just "7 Up."

Over the years, 7 Up has gone through several changes in ownership and branding. In 1978, the company was acquired by Philip Morris, which later sold it to the Cadbury Schweppes company in 1986. In 2008, Cadbury Schweppes split into two separate companies, with the beverage division becoming part of the newly formed Dr Pepper Snapple Group. In 2018, Keurig Green Mountain merged with Dr Pepper Snapple to form Keurig Dr Pepper.

Varieties

7 Up is available in several different varieties, including:

7 Up Free: A sugar-free version of the classic soda. Cherry 7 Up: A cherry-flavored version of the soda. Diet 7 Up: A diet version of the soda. 7 Up Gold: A spiced version of the soda that was introduced in the 1980s and discontinued in the early 1990s. 7 Up Plus: A fortified version of the soda that contained added vitamins and minerals. It was introduced in 2004 and discontinued in 2013. 7 Up Retro: A limited edition version of the soda that was sold in retro-style packaging in the UK in 2011. 7 Up Lemon Lemon: A lemon-flavored version of the soda that was introduced in 2017 and is marketed as a "sparkling lemonade."

Advertising and Marketing

Throughout its history, 7 Up has been known for its distinctive branding and marketing campaigns. In the 1950s and 1960s, the soda was marketed as a "fresh-up" drink that could provide a quick pick-me-up. The company's mascot during this time was a character named "Fresh-Up Freddie," who was featured in several television commercials and print ads.

In the 1970s and 1980s, 7 Up became known for its "Uncola" campaign, which positioned the soda as a refreshing alternative to traditional cola drinks. The campaign was a huge success and helped to solidify 7 Up's position as one of the top soda brands in the world.

Pop Culture References

7 Up has been referenced in several movies, television shows, and songs over the years. Some notable examples include:

The 1950s TV show "Leave It to Beaver," in which character Beaver Cleaver drinks 7 Up in several episodes. The 1993 movie "Dazed and Confused," in which the character Pink can be seen drinking a can of 7 Up. The 2004 song "Lean Back by Terror Squad, which includes the lyric "I ain't got no 7 Up, so I ain't mixing nuttin'."

Trivia

7 Up was originally called "Bib-Label Lithiated Lemon-Lime Soda" and contained the mood stabilizer lithium citrate. The Uncola campaign was created by advertising agency J. Walter Thompson in the 1970s. In some countries, such as the United Kingdom, 7 Up is marketed as a mixer for alcoholic drinks.

Gallery

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  A bottle of 7 Up

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  A can of 7 Up

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  A 7 Up vending machine

See also

Lemon-lime soda Sprite (soft drink)

External links

Official website.

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