Aashirvaad

Aashirvaad is a brand of staple foods and kitchen ingredients owned by ITC Limited, a diversified conglomerate in India. Launched in the early 2000s, Aashirvaad has grown to become one of the leading brands in the food industry in India, offering a wide range of products that include wheat flour, spices, salt, and ready meals. The brand is known for its commitment to quality and purity, sourcing its raw materials directly from farmers to ensure the integrity of its products.

History

Aashirvaad was introduced by ITC Limited in 2002 as part of its foray into the food industry, aiming to leverage its extensive agri-business supply chain to deliver high-quality food products to Indian consumers. The brand started with the launch of Aashirvaad Atta (wheat flour), which quickly gained popularity due to its quality and the trust associated with the ITC brand. Over the years, Aashirvaad expanded its product portfolio to include a variety of staples and kitchen essentials, catering to the diverse culinary needs of Indian households.

Products

Aashirvaad's product range is extensive, covering several categories of food products. Some of its key products include:

• Wheat Flour: Aashirvaad Atta is one of the flagship products of the brand, made from high-quality wheat sourced directly from farmers. It is available in different variants, including whole wheat flour and multigrain flour.
• Spices: The brand offers a wide range of pure spices and blended spice mixes, catering to the rich tradition of Indian cooking.
• Salt: Aashirvaad Salt, available in iodized and crystal varieties, is another staple product, known for its purity and taste.
• Ready Meals: For consumers looking for convenience without compromising on taste, Aashirvaad offers a selection of ready-to-eat meals and mixes that are popular among urban households.

Quality and Sourcing

Aashirvaad places a strong emphasis on the quality and purity of its products. The brand employs a rigorous quality control process, from the sourcing of raw materials to the manufacturing and packaging stages. Aashirvaad's sourcing strategy involves direct procurement from farmers, which not only ensures the quality of the raw materials but also supports the agricultural community by providing them with a reliable market for their produce.

Market Presence

Over the years, Aashirvaad has established a strong market presence across India, becoming a household name in the country. The brand's products are available in various pack sizes through a wide distribution network, including retail stores, supermarkets, and online platforms, making them accessible to a broad consumer base.

Challenges and Opportunities

The food industry in India is highly competitive, with numerous brands vying for consumer attention. Aashirvaad faces competition from both local and national brands. However, the brand's focus on quality, coupled with ITC's extensive distribution network, has helped it maintain a strong position in the market. Going forward, Aashirvaad has the opportunity to expand its product range and explore new markets, both within India and internationally.