Accelerated Mobile Pages
- Accelerated Mobile Pages
Accelerated Mobile Pages (AMP) is an open-source HTML framework developed by the AMP Project, which is originally created by Google in collaboration with other technology companies. The project aims to improve the performance of web content and advertisements, particularly on mobile devices. AMP pages are designed to be lightweight and fast-loading, providing a better user experience on mobile devices.
Overview[edit | edit source]
The AMP framework consists of three main components:
1. **AMP HTML**: A subset of HTML with some restrictions and additional custom tags. These restrictions are designed to ensure reliable performance and to prevent certain types of content that can slow down page loading.
2. **AMP JavaScript**: A JavaScript library that manages resource loading and provides custom tags for common web components. The library is optimized to ensure that all external resources are loaded asynchronously, preventing any one resource from blocking the page rendering.
3. **AMP Cache**: A content delivery network (CDN) that serves cached AMP pages. The AMP Cache is a proxy-based content delivery network that fetches AMP HTML pages, caches them, and improves page performance automatically.
Benefits[edit | edit source]
AMP provides several benefits for web publishers and users:
- **Faster Loading Times**: By optimizing the HTML and JavaScript, AMP pages load significantly faster than traditional web pages, especially on mobile networks. - **Improved User Experience**: Faster loading times lead to lower bounce rates and higher engagement, as users are more likely to stay on a site that loads quickly. - **Increased Visibility**: AMP pages are often featured prominently in search engine results, particularly in the "Top Stories" carousel on Google Search.
Criticisms[edit | edit source]
Despite its benefits, AMP has faced criticism:
- **Control and Ownership**: Critics argue that AMP gives too much control to Google, as the AMP Cache is primarily managed by Google. - **Limited Functionality**: The restrictions imposed by AMP HTML can limit the functionality and design of web pages, which may not be suitable for all types of content.
Adoption[edit | edit source]
Many major publishers and websites have adopted AMP to improve their mobile web performance. The framework is supported by a wide range of platforms and content management systems, including WordPress, Drupal, and Joomla.
Also see[edit | edit source]
- Progressive Web Apps - Responsive Web Design - Content Delivery Network - Web Performance Optimization
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Contributors: Prab R. Tumpati, MD
