Ad Age

1. Ad Age

Ad Age (formerly known as Advertising Age) is a global media brand that provides news, analysis, and data on marketing and media. It is a leading source of information for professionals in the advertising, marketing, and media industries.

History

Ad Age was founded in 1930 by G.D. Crain Jr., who also founded Crain Communications. The publication was initially launched as a weekly newspaper focused on the advertising industry. Over the years, it has evolved to include digital platforms, events, and data services.

Content and Features

Ad Age covers a wide range of topics related to advertising and marketing, including:

• Advertising campaigns
• Brand management
• Digital marketing
• Media planning
• Consumer behavior

The publication is known for its in-depth analysis and reporting on industry trends, as well as its annual lists such as the "Ad Age A-List" and "Ad Age 40 Under 40."

Digital Presence

Ad Age has a strong digital presence, offering a website with daily news updates, newsletters, and a variety of multimedia content. The brand also hosts webinars and virtual events to engage with its audience.

Events

Ad Age organizes several events throughout the year, including conferences, awards ceremonies, and networking opportunities for industry professionals. These events are designed to foster discussion and innovation in the advertising and marketing sectors.

Also see

• Advertising Week
• Marketing Week
• Branding
• Media buying

External Links

• [Official website](https://adage.com)