Promotional merchandise

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Promotional merchandise refers to products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. These items, which are often informally referred to as swag or freebies, are used in marketing and sales. They are given away to promote a company, corporate image, brand, or event.

History

The use of promotional merchandise dates back to the late 19th century. The first known promotional products in the United States were commemorative buttons, but the industry grew rapidly with the advent of new printing technologies and the rise of consumer culture.

Types of Promotional Merchandise

Promotional merchandise can include a wide variety of items, such as:

• Apparel (e.g., T-shirts, hats)
• Office supplies (e.g., pens, notepads)
• Drinkware (e.g., mugs, water bottles)
• Bags (e.g., tote bags, backpacks)
• Technology (e.g., USB drives, power banks)
• Calendars
• Keychains

Uses

Promotional merchandise is used in various contexts, including:

• Trade shows
• Corporate events
• Product launches
• Employee incentives
• Customer loyalty programs

Benefits

The benefits of using promotional merchandise include:

• Increased brand recognition
• Enhanced customer loyalty
• Cost-effective marketing
• Tangible brand reminders

Industry

The promotional products industry is a significant sector within the marketing and advertising industry. It includes manufacturers, suppliers, and distributors who work together to create and deliver promotional items.

Environmental Impact

The production and distribution of promotional merchandise can have environmental impacts. Companies are increasingly looking for sustainable options, such as eco-friendly materials and reusable items, to reduce their environmental footprint.

Related Pages

• Marketing
• Advertising
• Branding
• Corporate identity
• Trade show
• Customer loyalty

See Also

• Swag (promotional items)
• Freebie marketing
• Eco-friendly products