Advertising Age

1. Advertising Age

Advertising Age (often abbreviated as Ad Age) is a global media brand that provides news, analysis, and data on marketing and media. It is a leading source of information for professionals in the advertising, marketing, and media industries.

History

Advertising Age was founded in 1930 by G.D. Crain Jr., who also founded Crain Communications. The publication was initially launched as a broadsheet newspaper and has since evolved into a digital-first media brand. Over the decades, Ad Age has chronicled the evolution of the advertising industry, covering major trends, technological advancements, and influential campaigns.

Content and Features

Ad Age offers a wide range of content, including:

• **News and Analysis**: Up-to-date reporting on the latest developments in advertising, marketing, and media.
• **Data and Insights**: In-depth analysis and data-driven insights into industry trends and consumer behavior.
• **Opinion and Commentary**: Expert opinions and commentary from industry leaders and Ad Age editors.
• **Rankings and Awards**: Annual rankings such as the Ad Age A-List and the Creativity Awards, which recognize outstanding achievements in advertising and marketing.

Digital Presence

In addition to its print publication, Ad Age has a robust digital presence. The Ad Age website features a variety of multimedia content, including videos, podcasts, and webinars. The brand also engages with its audience through social media platforms and email newsletters.

Influence and Impact

Advertising Age is widely regarded as an authoritative voice in the advertising industry. Its coverage influences marketing strategies and decisions across the globe. The publication's annual reports and rankings are highly anticipated and often cited by industry professionals.

Also see

• Marketing Week
• Campaign (magazine)
• Advertising
• Media (communication)
• Digital marketing