Aeroplane jelly

Aeroplane Jelly is a popular jelly brand in Australia. It was created by Bert Appleroth in 1927 and has since become a household name, known for its catchy jingle and iconic mascot, a small aeroplane.

History

Bert Appleroth, a tram conductor in Sydney, started producing jelly crystals from his bathtub in 1927. He named his product Aeroplane Jelly in honour of the recent advances in aviation. The product quickly gained popularity, and by the 1930s, it was being produced in a factory and sold nationwide.

Jingle

The Aeroplane Jelly jingle, "I like Aeroplane Jelly, Aeroplane Jelly for me", was written in 1938 and is one of the longest-running jingles in Australia. It was sung by Joy King, who won a competition to become the voice of the jingle when she was just seven years old.

Mascot

The mascot of Aeroplane Jelly is a small, smiling aeroplane. This mascot has been used in advertising for the brand since the 1930s and is a well-recognised symbol in Australia.

Products

Aeroplane Jelly produces a range of jelly crystals in various flavours, including strawberry, raspberry, lime, and orange. They also produce a sugar-free range and a range of jelly cups.

Cultural Impact

Aeroplane Jelly has had a significant cultural impact in Australia. The jingle is widely recognised and has been included in various cultural exhibitions and collections. The brand is often associated with childhood and nostalgia.

See Also

• List of Australian brands
• History of advertising in Australia