Amazon Fresh

Amazon Fresh is a subsidiary of the multinational technology company Amazon, offering grocery delivery and pickup service in select cities.

History

Amazon launched Amazon Fresh in 2007 in Seattle, Washington. Initially, the service was available only to Amazon Prime members and required an additional monthly fee. In 2019, Amazon announced that Amazon Fresh would be free for Prime members, eliminating the additional fee.

Services

Amazon Fresh provides a wide range of products, including fresh fruits and vegetables, meat, seafood, baked goods, and dairy products. Customers can also order household goods, health and beauty products, and pet supplies. The service allows customers to order groceries online and have them delivered to their doorstep, offering same-day and next-day delivery options.

Operations

Amazon Fresh operates in select cities in the United States, as well as in certain international locations, including Germany, Japan, and the United Kingdom. The service uses a hub-and-spoke model, with distribution centers serving as hubs and delivery vans as spokes. Amazon Fresh also offers a pickup service in select locations, allowing customers to order groceries online and pick them up at a designated Amazon Fresh location.

Reception

The reception of Amazon Fresh has been mixed. While some customers appreciate the convenience of having groceries delivered to their doorstep, others have criticized the service for its high prices and occasional delivery issues.

See also

• Amazon
• Online grocery delivery
• E-commerce