Apple Music Up Next

Apple Music Up Next is a feature of the Apple Music streaming service that highlights emerging artists and introduces them to a broader audience. The program, launched in 2017, provides a platform for new artists to showcase their talent and gain exposure.

Overview

Apple Music's Up Next program is designed to promote emerging artists by featuring them in a series of content, including a short documentary, an interview with an Apple Music host, and a live performance. The artists are also featured on the Up Next playlist, which is updated monthly and available to all Apple Music subscribers.

Selection Process

The selection process for Up Next artists is curated by Apple Music's editorial team. The team selects artists based on factors such as their unique sound, storytelling abilities, and potential to make a significant impact on the music industry. The selected artists represent a wide range of genres, from pop and hip-hop to country and indie rock.

Impact

Since its inception, the Up Next program has helped launch the careers of several notable artists. These include Billie Eilish, Juice WRLD, and H.E.R., who have all gone on to achieve significant success in the music industry. The program has been praised for its ability to identify and promote talented artists before they become mainstream.

Criticism

Despite its success, the Up Next program has faced criticism. Some argue that the selection process lacks transparency and that it favors artists who are already gaining traction, rather than undiscovered talent. Others have criticized the program for not featuring enough artists from diverse backgrounds and genres.

See Also

• Apple Music
• Music streaming services
• Music industry

Apple Music Up Next Resources
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