BK Dinner Baskets

BK Dinner Baskets are a line of meal options offered by the international fast-food chain Burger King. Introduced in the 1990s, these meals were marketed as a higher-end option for dinner-time customers, and included a main dish, side, and dessert.

History

The BK Dinner Baskets were introduced in 1992 as part of Burger King's strategy to attract customers during the dinner hours. The concept was to offer a more complete meal option, similar to what one might have for dinner at home. The baskets were served after 4 p.m. and were delivered to the customers' tables, a departure from the traditional fast-food service model.

Menu Options

The BK Dinner Baskets offered a variety of main dishes, including the Whopper, Chicken Sandwich, Steak Sandwich, and Shrimp Basket. Each basket came with a side of fries or a baked potato, and a dessert option of either an apple pie or a brownie.

Marketing

The BK Dinner Baskets were heavily promoted through a series of television commercials and in-store promotions. The marketing campaign emphasized the quality and value of the meals, as well as the convenience of having a complete dinner option available at a fast-food restaurant.

Legacy

While the BK Dinner Baskets were eventually discontinued, they represented a significant shift in the fast-food industry's approach to meal options. The concept of offering more complete and higher-end meals has been adopted by many other fast-food chains in the years since.

See Also

• Burger King products
• History of Burger King
• Fast food restaurant

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