Baedal Minjok

Baedal Minjok (also known as Baemin or 배달의민족) is a South Korean online food delivery service. It was launched in 2010 by Woowa Brothers Corporation, a tech company based in Seoul, South Korea. Baedal Minjok is one of the most popular food delivery apps in South Korea, with millions of users and thousands of partnered restaurants across the country.

History

Baedal Minjok was launched in 2010 by Woowa Brothers, a tech company founded by Kim Bong-jin. The company aimed to simplify the food delivery process by connecting customers directly with restaurants through the app. The name "Baedal Minjok" translates to "Delivery Nation" in English, reflecting the company's focus on food delivery.

Features

Baedal Minjok offers a variety of features to its users. Customers can browse through a wide range of restaurants and menus, place orders, and track their delivery in real time. The app also offers user reviews and ratings for each restaurant, helping customers make informed decisions about where to order from.

Business Model

Baedal Minjok operates on a commission-based business model. The company charges a commission fee from restaurants for every order placed through the app. In addition to this, Baedal Minjok also generates revenue through advertising fees from restaurants that want to promote their business on the platform.

Impact

Baedal Minjok has had a significant impact on the food delivery industry in South Korea. It has not only made it easier for customers to order food, but also provided restaurants with a platform to reach a wider customer base. The success of Baedal Minjok has also led to the rise of similar food delivery apps in the country.

See Also

• Woowa Brothers
• Online food delivery
• Kim Bong-jin