Bespoke Collection

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American wine producer and lifestyle brand


Bespoke Collection is an American wine producer and lifestyle brand based in Napa Valley, California. The company is known for its artisanal approach to winemaking and its emphasis on creating unique experiences for its customers. Bespoke Collection encompasses several wine labels, an art gallery, and a curated selection of lifestyle products.

History[edit | edit source]

Michael Polenske at Maisonry

Bespoke Collection was founded by Michael Polenske, a former investment banker who transitioned into the wine industry with a vision to blend art, wine, and design. The company was established in the early 2000s and quickly gained a reputation for its distinctive approach to wine production and customer engagement.

The flagship location of Bespoke Collection is Ma(i)sonry Napa Valley, a historic property in Yountville, California. The property serves as a tasting room, art gallery, and retail space, offering visitors a unique environment to explore the brand's offerings.

Wine Labels[edit | edit source]

Bespoke Collection includes several wine labels, each with its own distinct style and focus:

  • Blackbird Vineyards: Known for its Bordeaux-inspired blends, Blackbird Vineyards produces wines that emphasize balance and complexity. The label is named after the Beatles song "Blackbird."
  • Recuerdo Wines: This label focuses on wines from the Mendoza region of Argentina, highlighting the unique terroir and varietals of the area.
  • Arietta Wines: A collaboration with John Kongsgaard, Arietta Wines produces limited-production wines that are highly sought after by collectors.

Art and Design[edit | edit source]

Charles Rovegno House, Yountville, CA

Bespoke Collection places a strong emphasis on art and design, integrating these elements into its brand identity. The Ma(i)sonry Napa Valley location features a rotating collection of contemporary art and sculpture, curated to complement the wine tasting experience.

The company collaborates with artists and designers to create unique products and experiences, further enhancing its reputation as a lifestyle brand.

Experiences[edit | edit source]

Bespoke Collection offers a variety of experiences for visitors, including private tastings, art tours, and curated events. These experiences are designed to engage the senses and provide a deeper understanding of the brand's philosophy and offerings.

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