Better Cheddars

Better Cheddars are a brand of baked snack crackers that are produced by Nabisco, which is a subsidiary of Mondelez International. Introduced to the market in 1981, Better Cheddars are known for their distinctive cheese flavor, which is derived from real cheddar cheese. These crackers are marketed as a healthier snacking option, being baked instead of fried, and are popular in the United States among consumers looking for a savory snack that combines taste with a somewhat reduced fat content.

History

Better Cheddars were introduced by Nabisco in 1981, during a time when the snack industry was experiencing significant growth and diversification. Nabisco aimed to capitalize on the increasing consumer demand for savory, cheese-flavored snacks that were perceived as healthier alternatives to traditional fried snack foods. The introduction of Better Cheddars expanded Nabisco's portfolio of snack products, which already included a variety of cookies and crackers.

Product Description

Better Cheddars are small, round, cheese-flavored crackers that have a light, crispy texture. They are made with real cheddar cheese, which gives them a distinctive, tangy flavor. The crackers are baked, not fried, which is a selling point for health-conscious consumers. The ingredients list includes wheat flour, cheddar cheese, vegetable oil, salt, and a leavening agent among others.

Marketing and Distribution

Over the years, Nabisco has employed various marketing strategies to promote Better Cheddars. These have included television and print advertising campaigns that highlight the cracker's real cheese flavor and baked nature. Better Cheddars are distributed widely across the United States and can be found in most grocery stores, supermarkets, and online retail platforms.

Varieties

While the original cheddar cheese flavor remains the most popular, Nabisco has occasionally introduced other flavors to the Better Cheddars lineup. However, these have not become as enduring as the original flavor, and availability may vary by region and retailer.

Reception

Better Cheddars have maintained a loyal consumer base since their introduction. Fans of the crackers appreciate their unique taste, which stands out among other cheese-flavored snack crackers. The product's longevity in the market is a testament to its popularity and the successful fulfillment of consumer demand for tasty, yet somewhat healthier, snack options.

See Also

• Nabisco
• Mondelez International
• Snack food
• Cheddar cheese