Bitburger Brewery

Bitburger_logo

Bitburger Brewery

Location	Bitburg, Germany
Opened	1817
Annual production volume	3.8 million hectoliters (2019)
Owned by	Bitburger Holding
Active beers
Bitburger Pils, Bitburger Drive, Bitburger Radler Name Type

Bitburger Brewery (Bitburger Brauerei) is a large brewery in Bitburg, Germany. It was founded in 1817 by Johann Wallenborn and has grown to become one of the most significant breweries in Germany. The brewery is best known for its Bitburger Pils, a popular pilsner beer.

History

The brewery was established in 1817 by Johann Wallenborn in the town of Bitburg, located in the Eifel region of Rhineland-Palatinate. Initially, the brewery produced a variety of beers, but it gained prominence with the introduction of its pilsner in 1883. The pilsner style, which originated in Pilsen, Bohemia, became very popular in Germany, and Bitburger's version quickly became one of the most recognized.

During the 20th century, Bitburger Brewery expanded its production facilities and modernized its brewing processes. The brewery survived both World Wars and continued to grow in the post-war period. In the 1950s, Bitburger introduced the slogan "Bitte ein Bit," which translates to "Please, a Bit," and it became a well-known advertising campaign in Germany.

Products

Bitburger Brewery produces a range of beers, with its flagship product being the Bitburger Pils. Other notable products include:

• Bitburger Drive: A non-alcoholic beer.
• Bitburger Radler: A mix of beer and lemonade.

Production

The brewery's production facilities are located in Bitburg, where it employs advanced brewing techniques to ensure the quality and consistency of its beers. Bitburger Brewery produces approximately 3.8 million hectoliters of beer annually, making it one of the largest breweries in Germany.

Ownership

Bitburger Brewery is part of Bitburger Holding, a family-owned company that also owns several other breweries and beverage companies in Germany. The holding company is involved in various aspects of the beverage industry, including production, distribution, and marketing.

See also

• List of breweries in Germany
• Beer in Germany
• Pilsner