Blue Network

NBC_Blue_Network

BlueNetworklogo

NBC_Networks_Feb_1933

Harry_Lauder_Enna_Jetticks_ad_1929

Lux_Radio_Theatre_Seventh_Heaven_1934

Blue Network

The Blue Network was one of the original radio networks in the United States, which later became the American Broadcasting Company (ABC). It was created in 1927 by the Radio Corporation of America (RCA) as a subsidiary to its National Broadcasting Company (NBC) division. The Blue Network was established to provide a platform for less commercial and more public service-oriented programming, in contrast to its sister network, the NBC Red Network.

History

The Blue Network began as a collection of stations that RCA had acquired in the early 1920s. It was officially launched on January 1, 1927, when RCA split its radio operations into two networks: the Red Network and the Blue Network. The Blue Network was intended to carry less commercial programming, including news, cultural programs, and educational content.

In 1943, due to antitrust concerns, the Federal Communications Commission (FCC) ordered RCA to divest one of its networks. RCA chose to sell the Blue Network, which was purchased by Edward J. Noble, the owner of the Life Savers candy company. Noble rebranded the network as the American Broadcasting Company (ABC) in 1945.

Programming

The Blue Network was known for its high-quality programming, which included a mix of news, drama, music, and educational shows. Some of its notable programs included:

• The Lone Ranger
• Amos 'n' Andy
• The Bell Telephone Hour
• Information Please

Transition to ABC

After the sale to Edward J. Noble, the Blue Network underwent significant changes. Noble invested in new talent and programming, transforming the network into a major competitor to CBS and NBC. By 1945, the network was officially renamed the American Broadcasting Company (ABC), marking the end of the Blue Network era.

Legacy

The Blue Network played a crucial role in the development of American radio broadcasting. It provided a platform for innovative programming and helped to establish the standards for public service broadcasting. The network's legacy continues through ABC, which remains one of the major television networks in the United States.

Related Pages

• American Broadcasting Company
• National Broadcasting Company
• NBC Red Network
• Federal Communications Commission
• Edward J. Noble