CBS

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CBS Eye (Didot)

CBS (Columbia Broadcasting System) is an American commercial broadcast television and radio network that is the flagship property of the CBS Entertainment Group division of Paramount Global. The network is headquartered at the CBS Building in New York City, with major production facilities and operations in New York City (at the CBS Broadcast Center) and Los Angeles (at CBS Television City and the CBS Studio Center).

History

CBS was originally founded as a radio network in 1927 by Arthur Judson as the United Independent Broadcasters network, and it quickly found its footing by securing a talent partnership with Columbia Records. The network was later purchased and rebranded by William S. Paley, who recognized the potential of radio advertising to reach a mass audience. Under Paley's leadership, CBS became one of the largest radio networks in the United States. The network expanded into television in 1939, becoming one of the major American broadcast television networks.

Programming

CBS has been known for its influential programming, including a mix of news, dramas, comedies, and reality television. Iconic shows such as I Love Lucy, M*A*S*H, The Mary Tyler Moore Show, and 60 Minutes have been pivotal in shaping the network's identity. CBS has also been home to popular series like Survivor, The Big Bang Theory, and NCIS, which have contributed to its reputation as a leading network in terms of viewership ratings.

News Division

The CBS News division has been a cornerstone of the network, known for its comprehensive coverage of national and international news. Programs like CBS Evening News, 60 Minutes, and Face the Nation have been staples of American news broadcasting, earning numerous awards for journalism.

Sports Broadcasting

CBS has a long history of sports broadcasting, including coverage of National Football League (NFL) games, NCAA Men's Basketball Tournament, and The Masters golf tournament. The network's sports division, CBS Sports, has been recognized for its live broadcasts and in-depth analysis of major sporting events.

Corporate Structure

As part of Paramount Global, CBS operates under a larger media conglomerate that includes a wide range of entertainment and media operations. The network's structure allows for a broad dissemination of content across various platforms, including television, radio, and digital media.

Impact and Legacy

CBS has played a significant role in the development of American broadcasting. Its commitment to news, entertainment, and sports programming has not only shaped public opinion but has also influenced the evolution of broadcast media. The network's legacy is reflected in its enduring popularity and its ability to adapt to changing media landscapes.