Bob Wian

American restaurateur and founder of Bob's Big Boy

Robert C. Wian (June 15, 1914 – March 31, 1992) was an American restaurateur and the founder of the Bob's Big Boy restaurant chain. He is best known for creating the iconic Big Boy hamburger and establishing a brand that became a staple in American diner culture.

Early Life

Robert C. Wian was born on June 15, 1914, in Philadelphia, Pennsylvania. He grew up in a family that valued hard work and entrepreneurship. From a young age, Wian showed an interest in the food industry, which would later shape his career.

Career

Founding of Bob's Big Boy

In 1936, Wian sold his car for $350 to purchase a small hamburger stand in Glendale, California. This modest beginning marked the start of what would become the Bob's Big Boy restaurant chain. The original stand was named "Bob's Pantry."

Bob Wian circa 1948

Wian's innovation came in 1937 when he created the "Big Boy" hamburger, a double-decker burger that quickly became popular among customers. The name "Big Boy" was inspired by a chubby young customer who frequented the restaurant. The success of this burger led to the expansion of the business and the rebranding of the restaurant to "Bob's Big Boy."

Expansion and Franchising

The popularity of the Big Boy hamburger allowed Wian to expand his business. By the 1940s, Bob's Big Boy had become a well-known name in the Los Angeles area. Wian's business acumen led him to explore franchising opportunities, which helped spread the brand across the United States.

In 1967, Wian sold the Big Boy chain to the Marriott Corporation, but he remained involved in the business as a consultant. Under Marriott's ownership, the chain continued to grow, reaching its peak in the 1970s.

Legacy

Bob Wian's contribution to American dining culture is significant. The Big Boy hamburger became an iconic part of the American diner experience, and the brand's distinctive mascot, a chubby boy in checkered overalls, became a recognizable symbol across the country.

Wian's approach to franchising and brand development set a precedent for future restaurant chains. His emphasis on quality and customer service helped establish a loyal customer base that continued to support the brand long after his departure.

Personal Life

Wian was known for his philanthropic efforts and community involvement. He was active in various charitable organizations and supported initiatives that benefited children and education.

Death

Robert C. Wian passed away on March 31, 1992, leaving behind a legacy that continues to influence the restaurant industry.

Related Pages

• Big Boy (restaurant)
• Diner
• Franchising