Broaster Company

Japanese food by Naoki Nakashima 40

Broaster Company is a U.S.-based company that manufactures and licenses its patented pressure fryer technology to food outlets worldwide. The company also supplies its proprietary marinades, seasonings, and coating mixes to its franchisees and operators, ensuring a consistent taste and quality of the food prepared using its system. The Broaster Company's method combines pressure cooking with deep frying, which is claimed to produce food that is less greasy and retains more moisture and flavor than traditional deep-frying.

History

The Broaster Company was founded in 1954 in Beloit, Wisconsin, by L.A.M. Phelan. Phelan patented his method of pressure frying chicken, which he branded as "Broasted Chicken." The company has since expanded its product line to include various types of food equipment and food products for both foodservice and retail markets.

Broasted Chicken

The term "Broasted Chicken" refers to chicken that has been cooked using the Broaster Company's patented pressure fryer. This cooking method uses high pressure and heat to cook the chicken more quickly than traditional frying methods, resulting in chicken that is moist on the inside and crispy on the outside. The chicken is marinated and coated in a special blend of seasonings and flour before being cooked, which contributes to its unique flavor.

Products and Services

The Broaster Company offers a range of products and services, including:

• Pressure Fryers: The core of the Broaster Company's product line, these fryers are designed to cook food under pressure, reducing cooking time and oil absorption.
• Food Products: The company provides a variety of pre-marinated and coated food products, including chicken, seafood, and potatoes, designed for cooking in its pressure fryers.
• Trademark Licensing: The Broaster Company licenses its trademarked brand and cooking method to foodservice operators, allowing them to market their food as "Broasted."

Trademark Licensing Program

The Broaster Company's trademark licensing program allows independent food service operators to use the "Broasted" trademark and sell Broasted Chicken and other Broasted foods, provided they follow the company's cooking methods and use its proprietary equipment, marinades, and coatings. This program is designed to ensure that food sold under the Broaster name meets the company's quality standards.

Impact on Food Industry

The Broaster Company's technology and business model have had a significant impact on the food industry, particularly in the area of quick-service and casual dining. The company's pressure frying technology allows restaurants and food outlets to offer fried foods that are cooked more quickly and are less oily than those prepared using traditional frying methods. This has appealed to consumers looking for quicker, somewhat healthier options for fried foods.

See Also

• Fried chicken
• Fast food
• Pressure cooking
• Foodservice