Cadbury

British multinational confectionery company

Cadbury is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products.

History

Blue plaque commemorating Richard Cadbury

Cadbury was established in Birmingham, England, in 1824, by John Cadbury, who sold tea, coffee, and drinking chocolate. John Cadbury later moved into the production of a variety of cocoa and chocolate products. In 1847, the business was taken over by his sons, Richard and George Cadbury, who developed the business into a major chocolate manufacturer.

In 1879, the brothers moved their manufacturing operations to a purpose-built factory in Bournville, a model village developed by the Cadbury family to provide better living conditions for their workers. The Bournville factory remains operational today and is a key part of Cadbury's heritage.

Products

Cadbury is renowned for its wide range of chocolate products. The most famous of these is the Cadbury Dairy Milk, which was first launched in 1905. The company also produces the Cadbury Creme Egg, a popular confectionery item during the Easter season, and the Cadbury Roses, a selection of individually wrapped chocolates.

Corporate Structure

Cadbury was part of the Cadbury Schweppes group for many years until the demerger of its beverage business in 2008. Following the demerger, Cadbury became a standalone company until it was acquired by Kraft Foods in 2010. Kraft Foods later split into two companies, with Cadbury becoming part of Mondelez International.

Manufacturing and Operations

Cadbury factory in Bournville

Cadbury's main manufacturing plant is located in Bournville, Birmingham. The factory is a significant part of the local community and has been a major employer in the area for over a century. Cadbury also operates several other manufacturing sites around the world, including in Australia, India, and Poland.

Cultural Impact

Cadbury has had a significant impact on British culture and is often associated with childhood memories and festive occasions. The brand is known for its innovative marketing campaigns and has been a staple in British households for generations.

Cadbury World

Cadbury World exhibit

Cadbury World is a visitor attraction in Bournville, Birmingham, which offers a self-guided tour through the history of chocolate and the Cadbury company. It includes interactive exhibits, a 4D cinema experience, and a demonstration of chocolate making.

Related Pages

• Mondelez International
• Bournville
• John Cadbury
• Cadbury Dairy Milk
• Cadbury Creme Egg