Carlton Cold

Australian beer brand

Carlton Cold logo 2024

Carlton Cold is a popular beer brand in Australia, known for its refreshing taste and innovative brewing process. It is produced by Carlton & United Breweries, a major player in the Australian beer industry. Carlton Cold is particularly noted for its cold-filtered brewing technique, which distinguishes it from other beers in the market.

History

Carlton Cold was introduced in the early 1990s as part of a new wave of beers that focused on delivering a crisp and refreshing taste. The brand quickly gained popularity due to its unique cold-filtered process, which was a novel concept at the time. This process involves filtering the beer at a low temperature to remove impurities, resulting in a cleaner and smoother taste.

Brewing Process

The cold-filtered process used in brewing Carlton Cold is central to its identity. Unlike traditional pasteurization, which uses heat to kill bacteria and stabilize the beer, cold filtering involves chilling the beer to near-freezing temperatures and then passing it through a fine filter. This method preserves the beer's natural flavors while ensuring clarity and stability.

Flavor Profile

Carlton Cold is characterized by its light and crisp flavor, making it an ideal choice for those seeking a refreshing beverage. It has a mild hop bitterness balanced by a subtle malt sweetness, which appeals to a wide range of beer drinkers. The beer's light body and clean finish make it particularly popular during the warmer months.

Marketing and Branding

The branding of Carlton Cold emphasizes its refreshing qualities and modern appeal. The logo and packaging often feature cool blue tones and imagery associated with coldness and refreshment. Marketing campaigns have historically focused on the beer's unique brewing process and its suitability for the Australian climate.

Related Pages

• Carlton & United Breweries
• Beer in Australia
• Cold filtering
• Australian beer brands