Cerebos

Cerebos

Cerebos is a multinational food and beverage company that specializes in the production and distribution of various food products. Founded in 1892, Cerebos has grown to become one of the leading players in the industry, with a strong presence in several countries.

History

Cerebos was established in 1892 by George Skellerup in Auckland, New Zealand. Originally, the company focused on manufacturing rubber goods, but it soon diversified into the food industry. In the early years, Cerebos primarily produced salt and vinegar, which quickly gained popularity among consumers.

Over the years, Cerebos expanded its product range and entered new markets. In 1918, the company introduced its iconic Bisto brand, which became synonymous with gravy and stock cubes. This marked the beginning of Cerebos' success in the United Kingdom.

Products

Cerebos offers a wide range of food and beverage products, catering to different consumer preferences and dietary needs. Some of its popular brands include:

• Bisto: Known for its gravy and stock cubes, Bisto has become a household name in the United Kingdom.
• Robertsons: This brand offers a variety of herbs, spices, and seasonings, enhancing the flavors of dishes worldwide.
• Gravox: Gravox is a leading brand in Australia, specializing in gravy and sauce mixes.
• Maggi: Maggi is a globally recognized brand that offers a diverse range of products, including soups, sauces, and instant noodles.

Cerebos also produces a range of other food products, such as cooking oils, salad dressings, and condiments, under various brand names.

Sustainability Initiatives

Cerebos is committed to sustainable practices and has implemented several initiatives to reduce its environmental impact. The company focuses on responsible sourcing of ingredients, minimizing waste generation, and promoting recycling and energy efficiency throughout its operations.

Cerebos actively supports local communities through various corporate social responsibility programs. These initiatives aim to improve the well-being of individuals and contribute to the development of the communities in which the company operates.