Bisto

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Bisto is a popular brand of gravy and other food products in the United Kingdom. It is manufactured by Premier Foods. The brand is known for its distinctive red packaging and the slogan "Aah! Bisto," which has become synonymous with the product.

History

Bisto was first introduced in 1908 by two employees of the Cerebos company, Mr. Roberts and Mr. Patterson. The name "Bisto" is derived from the phrase "Browns, Seasons and Thickens in One," highlighting the product's ability to enhance the flavor and appearance of meals. Over the years, Bisto has become a staple in British households, particularly for its gravy granules.

Product Range

Bisto offers a variety of products, including:

• Gravy Granules
• Gravy Powders
• Sauces
• Seasonings

The gravy granules are the most popular product, available in different flavors such as chicken, beef, and vegetarian options.

Marketing

Bisto's marketing campaigns have been highly successful, with the "Aah! Bisto" slogan being one of the most recognizable in British advertising. The brand has also used various advertising mediums, including television, radio, and print.

Cultural Impact

Bisto has had a significant cultural impact in the UK. The brand is often associated with traditional British meals, such as Sunday roast and Christmas dinner. The term "Bisto Kids" was coined from early advertisements featuring children enjoying the aroma of Bisto gravy.

Related Pages

• Gravy
• Premier Foods
• Sunday roast
• Christmas dinner
• Cerebos