Bisto

Bisto is a well-known brand of gravy products in the United Kingdom, produced by Premier Foods. The brand is best known for its instant gravy granules, which are a staple of many British dinners. Bisto has been a part of British meals since it was first introduced in 1908.

History

Bisto was first produced by the Cheshire company, C. Robertson & Co., in 1908. The name "Bisto" originated from the product's ability to "Browns, Seasons and Thickens in One". The original product was a meat-flavoured gravy powder, which rapidly became a bestseller in the UK. It was not until 1979 that the first Bisto granules were introduced.

Products

Bisto's product range includes the original Bisto gravy powder, Bisto granules in various flavours, and a selection of cooking sauces and stuffing mixes. The most popular product is the Bisto gravy granules, which are available in beef, chicken, turkey, and vegetable flavours. These granules dissolve in hot water to produce a gravy substitute.

Advertising

Bisto is famous for its advertising campaigns. The most notable is the "Bisto Kids" campaign, which began in 1919 and featured two children who were always seen smelling the aroma of Bisto gravy. This campaign was a major success and the "Bisto Kids" became one of the most recognised advertising characters in the UK.

Cultural Impact

Bisto has had a significant cultural impact in the UK. The phrase "Aah, Bisto!" has become part of the British lexicon, used to express satisfaction or comfort. Bisto is also frequently referenced in popular culture, including television shows, films, and literature.

See Also

• Gravy
• Premier Foods
• C. Robertson & Co.