Ceylon tea
Ceylon tea
| Product type | Hot beverage |
|---|---|
| Owner | Sri Lanka Tea Board |
| Produced by | |
| Country | Sri Lanka |
| Introduced | 1867 |
| Discontinued | |
| Related brands | |
| Markets | Middle East, Russia, China, European Union, United States |
| Previous owners | Tea Propaganda Board |
| Registered as a trademark in |
Ceylon tea is the brand of tea which is produced in Sri Lanka. Ceylon tea has been described as not only a geographical indication but also has been a pillar of Sri Lankan culture, heritage and identity.[1] The Sri Lanka Tea Board is the legal proprietor of the Lion Logo of Ceylon tea. In 2019, Sri Lanka was the fourth largest tea producer and the third largest tea exporter in the world.[2] The Lion Logo has been registered in 98 countries as of 2016.[3] Ceylon tea increasingly have to face the competition for the rising production costs. The main reasons for increasing cost of production is increasing labour wages, increase in fuel prices and increase in utility costs.[4]
Packaging[edit | edit source]
In order for the Lion Logo to appear on a tea pack, it must meet four criteria. The logo should only appear on a consumer pack, the pack should contain 100 percent pure Ceylon tea, It should be packed in Sri Lanka and the brand should conform to the quality standards set out by the Sri Lanka Tea Board.[5] Ceylon tea is a recognised tea because its controlled productions and should be sold in its value refined form in order to yield higher margins. It has been suggested that restricting the usage of the logo only to the licensed companies would secure the quality of tea and capture the interest of more customers who appreciate a certified quality product.[6]
Market and competition[edit | edit source]
The market for pure teas such as "pure Ceylon tea" is considered a niche market occupying only 10 percent of the global market.[7] Data analysis reveals that Sri Lanka's market share has been decreasing continuously whereas the share of Kenyan tea has been increasing at a higher rate penetrating into Sri Lanka's market share.[8]
Promotion[edit | edit source]
Sri Lanka Tea Board signed an agreement with Sri Lanka Cricket to sponsor Sri Lanka national cricket team and Sri Lanka women's national cricket team commencing from June 2013[9] and Ceylon tea is still sponsoring the national teams. More than 50 percent of the tea exports of Sri Lanka are still in the traditional bulk tea while the value-added tea (green tea, flavoured tea, organic tea, instant tea, iced tea, and ready-to-drink tea) exports account for 40 to 45 percent of total tea exports. However all types of value-added tea products yields a higher price than the bulk tea exports.[10] The global consumer preferences for tea are changing, therefore, more convenient tea product has a growing demand in the global market. Even though the Sri Lankan tea industry has a competitive advantage, it finds difficulties in capitalising on the advantage owing to the inability of engaging in international marketing activities.[11]
References[edit | edit source]
- ↑
- ↑ "Annual Report 2019/20" (PDF). Ceylon Tea Brokers. Retrieved 5 February 2021.
- ↑ "Annual Report 2016" (PDF). parliament.lk. Sri Lanka Tea Board. Retrieved 5 February 2021.
- ↑
- ↑ "Tea from Sri Lanka" (PDF). srilankabusiness.com. Sri Lanka Export Development Board. Retrieved 5 February 2021.
- ↑
- ↑
- ↑
- ↑ "Ceylon Tea - The Official Overseas Sponsor of Sri Lanka Cricket". srilankateaboard.lk. Sri Lanka Tea Board. Retrieved 5 February 2021.
- ↑
- ↑
External links[edit | edit source]
| Common varieties |
| ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | |||||||||||||||||
| Culture |
| ||||||||||||||||
| History | |||||||||||||||||
| Production and distribution |
| ||||||||||||||||
| Preparation | |||||||||||||||||
| Health | |||||||||||||||||
| Tea-based drinks | |||||||||||||||||
| See also |
| ||||||||||||||||
| Companies | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Currency, Governance | |||||||||
| History | |||||||||
| People | |||||||||
| Promotion | |||||||||
| Sectors |
| ||||||||
| International cooperation | |||||||||
| See also | |||||||||
Search WikiMD
Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro / Zepbound) available.
Advertise on WikiMD
|
WikiMD's Wellness Encyclopedia |
| Let Food Be Thy Medicine Medicine Thy Food - Hippocrates |
Translate this page: - East Asian
中文,
日本,
한국어,
South Asian
हिन्दी,
தமிழ்,
తెలుగు,
Urdu,
ಕನ್ನಡ,
Southeast Asian
Indonesian,
Vietnamese,
Thai,
မြန်မာဘာသာ,
বাংলা
European
español,
Deutsch,
français,
Greek,
português do Brasil,
polski,
română,
русский,
Nederlands,
norsk,
svenska,
suomi,
Italian
Middle Eastern & African
عربى,
Turkish,
Persian,
Hebrew,
Afrikaans,
isiZulu,
Kiswahili,
Other
Bulgarian,
Hungarian,
Czech,
Swedish,
മലയാളം,
मराठी,
ਪੰਜਾਬੀ,
ગુજરાતી,
Portuguese,
Ukrainian
Medical Disclaimer: WikiMD is not a substitute for professional medical advice. The information on WikiMD is provided as an information resource only, may be incorrect, outdated or misleading, and is not to be used or relied on for any diagnostic or treatment purposes. Please consult your health care provider before making any healthcare decisions or for guidance about a specific medical condition. WikiMD expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever suffered as a result of your reliance on the information contained in this site. By visiting this site you agree to the foregoing terms and conditions, which may from time to time be changed or supplemented by WikiMD. If you do not agree to the foregoing terms and conditions, you should not enter or use this site. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates Wikipedia, licensed under CC BY SA or similar.
Contributors: Prab R. Tumpati, MD
