Charles Leiper Grigg
Charles Leiper Grigg[edit | edit source]
| Name | Charles Leiper Grigg |
| Birth name | |
| Birth date | May
11, 1868 |
| Birth place | Price's Branch, Missouri, U.S. |
| Death date | February 17, 1940 (aged 71) |
| Death place | St. Louis, Missouri, U.S. |
| Alma mater | |
| Occupation | Inventor, businessman |
| Years active | |
| Organization | |
| Known for | |
| Notable works | |
| Spouse(s) | |
| Website | |
Charles Leiper Grigg (May 11, 1868 – February 17, 1940) was an American inventor and businessman, best known for creating the popular soft drink, 7 Up.
Early Life and Education[edit | edit source]
Grigg was born on May 11, 1868, in Price's Branch, Missouri. He grew up in a farming family and developed an interest in chemistry and inventing from a young age. Grigg attended local schools and later pursued further education in chemistry at a university.
Career[edit | edit source]
Invention of 7 Up[edit | edit source]
In 1929, Grigg introduced his most famous creation, 7 Up. Originally named "Bib-Label Lithiated Lemon-Lime Soda," the name was later changed to 7 Up to highlight the drink's seven main ingredients. The beverage quickly gained popularity due to its refreshing taste and unique branding.
Business Success[edit | edit source]
Grigg founded The Howdy Corporation to market and distribute 7 Up. He employed innovative marketing strategies, including catchy slogans and advertising campaigns, to promote the drink. Under Grigg's leadership, 7 Up became one of the leading soft drink brands in the United States.
Legacy[edit | edit source]
Grigg's invention, 7 Up, remains a popular soft drink worldwide. His innovative approach to marketing and branding set a precedent for future beverage companies. Grigg's contributions to the soft drink industry have left a lasting impact.
References[edit | edit source]
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