Cheez-It

Cheez-It is a brand of baked snack crackers that was first introduced in 1921 by the Green & Green Company and is currently produced by the Kellogg Company. Made from wheat flour, palm oil, and cheese made with skim milk, Cheez-It crackers are well-known for their square shape, orange color, and the presence of a hole in the center of each cracker. Over the years, Cheez-It has become a popular snack food in the United States and has expanded its product line to include a variety of flavors and styles.

History

The original Cheez-It cracker was created by the Green & Green Company in Dayton, Ohio in 1921. The product was a success, leading to its acquisition by the Sunshine Biscuits company in the late 1920s. Sunshine Biscuits was later acquired by Keebler Company in 1996, which in turn was acquired by the Kellogg Company in 2001. Throughout its history, Cheez-It has maintained its popularity as a snack food, with the brand periodically introducing new flavors and variations to the market.

Varieties

Cheez-It crackers come in a wide range of flavors, including but not limited to Original, White Cheddar, Cheddar Jack, and Hot & Spicy. In addition to these flavors, the brand has also introduced products that vary in texture and composition, such as Cheez-It Grooves and Cheez-It Snap'd. These variations cater to a broad audience, offering different taste profiles and snacking experiences.

Ingredients and Nutrition

The primary ingredients in Cheez-It crackers include wheat flour, palm oil, and cheese made with skim milk. Other ingredients may be added depending on the flavor, including spices and additional cheese varieties. Cheez-It crackers are marketed as being made with 100% real cheese. Nutritionally, Cheez-It crackers contain carbohydrates, fat, and protein, with specific nutritional values varying by flavor and product type.

Cultural Impact

Cheez-It crackers have become a staple in American snack food culture. They are frequently consumed on their own as a snack, used as an ingredient in recipes, or served as a party food. The brand has also been involved in various marketing campaigns and sponsorships, further embedding it into the cultural landscape.

Controversies

Like many processed snack foods, Cheez-It has faced scrutiny over its nutritional content, particularly in regards to fat and sodium levels. However, the brand has responded to these concerns by introducing reduced-fat and whole grain versions of its products.

See Also

• Snack food
• Kellogg Company
• Processed food