Kellogg Company

Kellogg Company, also known as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan. Kellogg's produces cereal and convenience foods, including crackers, toaster pastries, cereal bars, fruit-flavored snacks, and frozen waffles. Its brands include Froot Loops, Corn Flakes, Frosted Flakes, and Rice Krispies, among others. Founded by W.K. Kellogg in 1906 as the Battle Creek Toasted Corn Flake Company, it is a prominent player in the global food industry, with its products marketed in over 180 countries.

History

The Kellogg Company was founded on February 19, 1906, by Will Keith Kellogg as the Battle Creek Toasted Corn Flake Company. The company was established to sell breakfast cereals originally developed by his brother, John Harvey Kellogg, at the Battle Creek Sanitarium where he was superintendent. The cereals were initially created as a healthful and easily digestible breakfast alternative. The company's first product was Kellogg's Corn Flakes.

In the early 20th century, Kellogg's was one of the first companies to introduce prizes in their cereal boxes, a marketing tactic that significantly boosted sales. Over the decades, Kellogg's expanded its product line to include a variety of cereals and convenience foods. The company also grew internationally, establishing manufacturing plants and offices around the world.

Products

Kellogg's product range has grown from its original corn flakes to include a wide variety of breakfast cereals and convenience foods. Some of its most popular brands include:

• Froot Loops
• Corn Flakes
• Frosted Flakes
• Rice Krispies
• Special K
• Pop-Tarts
• Eggo waffles

Kellogg's also focuses on nutrition and health, offering products with added vitamins and minerals, as well as options that are low in sugar and high in fiber.

Corporate Affairs

Sustainability

Kellogg's has committed to sustainability and environmental responsibility. The company has initiatives aimed at reducing its carbon footprint, conserving water, and promoting sustainable agriculture.

Social Responsibility

The Kellogg Company is involved in various social responsibility projects, including hunger relief programs and initiatives to improve childhood nutrition.

Controversies

Like many large corporations, Kellogg's has faced its share of controversies, including criticism over the nutritional content of its products, marketing practices, and labor disputes.

See Also

• Breakfast cereal
• Food industry
• W.K. Kellogg
• John Harvey Kellogg