Kellogg's
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Company type | Public |
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Industry | Food processing |
Founded | February 19, 1906 |
Founder | W.K. Kellogg |
Headquarters | Battle Creek, Michigan , United States |
Area served | Worldwide |
Key people | Steve Cahillane (CEO) |
Products | Cereals, snacks, convenience foods |
Revenue | US$ 13.77 billion (2020) |
US$ 2.09 billion (2020) | |
US$ 1.57 billion (2020) | |
Total assets | US$ 14.52 billion (2020) |
Total equity | US$ 2.91 billion (2020) |
Number of employees | 31,000 (2021) |
Website | www |
Introduction[edit | edit source]
Kellogg's is a multinational food manufacturing company based in Battle Creek, Michigan, United States. Founded in 1906 by W.K. Kellogg, the company is famous for producing breakfast cereals, snacks, and convenience foods. Kellogg's products are sold in over 180 countries worldwide, and the company employs approximately 31,000 people.
History[edit | edit source]
Kellogg's was founded in 1906 by W.K. Kellogg, who began experimenting with different ways to make cereal after being inspired by his work at the Battle Creek Sanitarium, a health retreat in Michigan. He eventually developed a flaked cereal made from toasted corn, which he named Corn Flakes.
The success of Corn Flakes led to the founding of the Kellogg Company, which expanded its product line to include other cereals, such as Rice Krispies and Frosted Flakes, as well as snacks and convenience foods.
In recent years, Kellogg's has faced criticism for its use of genetically modified organisms (GMOs) in its products, as well as its high levels of sugar and artificial additives.
Products[edit | edit source]
Kellogg's produces a wide range of products, including breakfast cereals, snacks, and convenience foods. Some of its most popular products include:
Corn Flakes Rice Krispies Frosted Flakes Special K Pop-Tarts Nutri-Grain bars Cheez-It crackers
Corporate social responsibility[edit | edit source]
Kellogg's has made efforts to improve its corporate social responsibility in recent years. In 2016, the company announced a commitment to responsibly source its ingredients and reduce its environmental impact. It has also launched initiatives to improve the healthfulness of its products, such as reducing the amount of sugar and artificial additives in some of its cereals.
Controversies[edit | edit source]
Kellogg's has faced several controversies over the years, including:
Use of GMOs: Kellogg's has been criticized for using genetically modified organisms (GMOs) in its products. The company has responded by stating that it believes GMOs are safe and that they allow for more efficient and sustainable agriculture. Sugar content: Many of Kellogg's products, particularly its breakfast cereals, contain high levels of sugar. The company has faced criticism for contributing to the obesity epidemic and for marketing sugary cereals to children. Palm oil: Kellogg's has been criticized for its use of palm oil, which has been linked to deforestation and habitat destruction in Southeast Asia. The company has committed to sourcing sustainable palm oil, but has faced criticism for not doing enough toensure that its palm oil is free from environmental and social harm.
References[edit | edit source]
External links[edit | edit source]
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