Nutri-Grain

Nutrigrain brand logo

Nutri-Grain is a brand of breakfast cereal and cereal bars produced by the Kellogg Company. The brand is known for its range of products that are marketed as a convenient and nutritious option for breakfast or snacks.

History

Nutri-Grain was first introduced in Australia in 1981. The product was later launched in other markets, including the United States and United Kingdom. Over the years, Nutri-Grain has expanded its product line to include various flavors and forms, such as bars and bites.

Products

Nutri-Grain offers a variety of products, including:

• Nutri-Grain Cereal: A breakfast cereal made from whole grains, typically marketed as a source of fiber and protein.
• Nutri-Grain Bars: Cereal bars that come in various flavors, often filled with fruit or yogurt.
• Nutri-Grain Bites: Smaller, bite-sized versions of the cereal bars, designed for on-the-go snacking.

Ingredients

The ingredients in Nutri-Grain products vary depending on the specific item, but common ingredients include:

• Whole grain oats
• Wheat flour
• Sugar
• Corn syrup
• Fruit puree (in fruit-filled bars)
• Yogurt (in yogurt-filled bars)

Nutritional Information

Nutri-Grain products are often marketed as a healthy option, with a focus on providing essential nutrients such as:

• Dietary fiber
• Protein
• Vitamins and minerals

However, some products may also contain added sugars and preservatives, so it is important to read the nutritional labels.

Marketing

Nutri-Grain has been marketed with various slogans and campaigns over the years. In Australia, the cereal is often associated with the slogan "Iron Man Food," emphasizing its high protein content and appeal to athletes and active individuals.

Controversies

Like many processed foods, Nutri-Grain has faced criticism regarding its nutritional content, particularly the levels of added sugars in some of its products. Health advocates have called for clearer labeling and healthier formulations.

See Also

• Kellogg Company
• Breakfast cereal
• Cereal bar
• Whole grain