Eggo

Eggo_logo_(2006-present).svg

Eggo is a brand of frozen waffles owned by Kellogg Company. The waffles are available in a variety of flavors and are commonly found in the frozen food section of grocery stores. Eggo waffles are known for their convenience and ease of preparation, typically requiring only a few minutes in a toaster or microwave oven.

History

Eggo waffles were invented in 1953 by Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. The product was originally called "Froffles," a combination of "frozen" and "waffles." However, the name was later changed to "Eggo" after the company discovered that consumers were referring to them by the name "Eggo" due to their egg flavor.

In 1968, the Kellogg Company purchased the Eggo brand and began to market the waffles more aggressively. The brand gained widespread popularity in the 1970s and 1980s, thanks in part to its catchy advertising slogan, "L'eggo my Eggo," which became a cultural catchphrase.

Varieties

Eggo offers a wide range of waffle varieties, including:

• Buttermilk
• Blueberry
• Chocolate chip
• Cinnamon toast
• Gluten-free
• Whole grain

In addition to waffles, the Eggo brand has expanded to include other breakfast items such as pancakes, French toast, and breakfast sandwiches.

Marketing

Eggo's marketing campaigns have been highly successful, with the "L'eggo my Eggo" slogan becoming particularly iconic. The brand has also utilized various forms of media, including television commercials, print advertisements, and social media campaigns, to reach a broad audience.

Production

Eggo waffles are produced in several manufacturing facilities across the United States. The production process involves mixing the batter, cooking the waffles, freezing them, and then packaging them for distribution. Quality control measures are in place to ensure that each waffle meets the brand's standards for taste and texture.

Cultural Impact

Eggo waffles have made appearances in various forms of popular culture, including television shows, movies, and music videos. One notable example is the Netflix series Stranger Things, where the character Eleven is shown to have a particular fondness for Eggo waffles, which has led to a resurgence in the brand's popularity.

See also

• Kellogg Company
• Frozen food
• Waffle
• Breakfast