Chooks-to-Go

Official Chooks-to-Go 2 Liner Logo

Chooks-to-Go is a Filipino fast food chain that specializes in roast chicken. It is owned and operated by Bounty Agro Ventures, Inc. (BAVI), one of the largest poultry companies in the country. The brand is well-known for its oven-roasted chicken, which is marketed as a healthier alternative to the traditional fried chicken offered by other fast food chains. Chooks-to-Go outlets are commonly found in strategic locations across the Philippines, including shopping malls, commercial areas, and standalone stores.

History

Chooks-to-Go was established with the aim of providing quality roasted chicken to Filipino families. The brand quickly gained popularity due to its unique taste, convenience, and affordability. Over the years, Chooks-to-Go has expanded its menu to include a variety of flavors and side dishes, catering to the diverse tastes of its customers.

Products

The primary product of Chooks-to-Go is its oven-roasted chicken, which comes in different flavors such as Original, Sweet Roast, and Garlic Roast. These chickens are prepared and cooked in-store to ensure freshness. In addition to roasted chicken, Chooks-to-Go also offers a range of complementary products such as rice, beverages, and side dishes to provide a complete meal for its customers.

Marketing and Promotions

Chooks-to-Go has implemented various marketing strategies to reach a wider audience. One of its notable campaigns is the "Masarap Kahit Walang Sauce" (Delicious Even Without Sauce) campaign, which highlights the flavor of their chicken even without the need for additional condiments. The brand also engages in sponsorships and partnerships with local sports teams and events to increase its visibility and appeal to a broader demographic.

Expansion and Growth

Over the years, Chooks-to-Go has seen significant growth and expansion. From its initial outlets, the brand has grown to have hundreds of stores nationwide. This expansion is part of BAVI's commitment to making its products more accessible to Filipinos across the country. The company has also explored franchising opportunities, allowing entrepreneurs to become part of the Chooks-to-Go family.

Challenges and Opportunities

Like any business, Chooks-to-Go faces its share of challenges, including competition from other fast food chains and changing consumer preferences. However, the brand continues to innovate and adapt to market demands by introducing new products and improving its services. The growing trend towards healthier eating habits presents an opportunity for Chooks-to-Go to further position itself as a healthier fast food alternative.

See Also

• Fast food in the Philippines
• Bounty Agro Ventures, Inc.
• Roast chicken