Ciel (drink)

Mexican bottled water brand

Ciel is a brand of bottled water owned by The Coca-Cola Company. It is primarily sold in Mexico and is one of the leading bottled water brands in the country. Ciel was introduced to the market in 1996 and has since become a staple in the Mexican beverage industry.

History

Ciel brand logo

Ciel was launched in 1996 by The Coca-Cola Company as part of its strategy to diversify its product offerings beyond carbonated soft drinks. The brand was developed to meet the growing demand for bottled water in Mexico, a country where concerns about water quality have driven consumers to seek reliable and safe drinking water options.

The introduction of Ciel was part of a broader trend in the 1990s where major beverage companies expanded their portfolios to include non-carbonated beverages. Ciel quickly gained popularity due to its association with Coca-Cola, a trusted name in the beverage industry, and its commitment to providing high-quality, purified water.

Product Range

Ciel offers a variety of bottled water products to cater to different consumer needs. The product line includes:

• Ciel Natural: This is the standard purified water product, available in various sizes ranging from small personal bottles to large family-sized containers.
• Ciel Mineralizada: A mineralized version of the water, which includes added minerals for taste and health benefits.
• Ciel+: A line of flavored waters that combine the purity of Ciel water with natural fruit flavors.

Production and Distribution

Ciel and Aquarius display at the World of Coca-Cola

Ciel water is produced in several bottling plants across Mexico. The water undergoes a rigorous purification process to ensure it meets the highest standards of quality and safety. This process includes filtration, reverse osmosis, and ozonation, which remove impurities and ensure the water is safe for consumption.

The distribution network for Ciel is extensive, leveraging Coca-Cola's existing infrastructure to reach a wide range of retail outlets, from small convenience stores to large supermarkets. This widespread availability has contributed to Ciel's success in the Mexican market.

Marketing and Branding

Ciel's marketing strategy emphasizes purity, quality, and trust. The brand's advertising campaigns often highlight the importance of hydration and the benefits of choosing a reliable water source. Ciel's branding is closely tied to its parent company, Coca-Cola, which lends credibility and recognition to the product.

Community Involvement

Coca-Cola's community involvement in Mexico

Ciel, as part of The Coca-Cola Company, is involved in various community initiatives in Mexico. These initiatives often focus on water conservation, environmental sustainability, and supporting local communities. The brand has participated in projects aimed at improving access to clean water and promoting responsible water usage.

Related pages

• The Coca-Cola Company
• Bottled water
• Aquafina
• Dasani