Clorets

Clorets is a brand of breath mint and chewing gum that is marketed by the Cadbury company, a British multinational confectionery company wholly owned by Mondelez International. Clorets was first introduced in the United States in 1951. The brand is well-known for its unique selling proposition as a breath freshener, with its active ingredient being chlorophyll.

History

Clorets was first introduced in the United States in 1951 by the Warner-Lambert company, which was later acquired by Pfizer. The brand was then sold to Cadbury in 2003. The name "Clorets" is a portmanteau of "chlorophyll" and "tablets", which reflects its original form as a chlorophyll tablet.

Product

Clorets products are available in various forms, including chewing gum, breath mints, and lozenges. The active ingredient in Clorets, chlorophyll, is a natural compound that is found in plants and has deodorizing properties. This makes Clorets effective in neutralizing mouth odors.

Clorets gum and mints are available in several flavors, including Original Mint, Spearmint, and Peppermint. The brand also offers a line of sugar-free products.

Marketing

Clorets has been marketed with the tagline "Eliminates Mouth Odor" due to its chlorophyll content. The brand has also used the slogan "For a Breath Deep Down Fresh" in its advertising campaigns.

See also

• List of breath mints
• List of chewing gum brands
• Cadbury

External links

• Official website