Coca-Cola Building (Los Angeles)

Coca-Cola Building (Los Angeles) is a notable example of Streamline Moderne architecture located in Los Angeles, California. Completed in 1939, the building was designed by architect Robert V. Derrah and is often referred to as the Coke Building. It is recognized for its distinctive style, which embodies the aerodynamic design principles popular during the late 1930s and early 1940s, a period marked by the Streamline Moderne movement, an offshoot of Art Deco architecture.

History

The Coca-Cola Building was constructed in 1939 as a bottling plant for the Coca-Cola company. Its design, by Robert V. Derrah, was intended to reflect the brand's status and innovative spirit. Over the years, the building has served various functions, all while maintaining its iconic status in Los Angeles. It has been a symbol of the city's industrial past and its architectural innovation.

Architecture

The building's architecture is a prime example of the Streamline Moderne style, characterized by its use of smooth curves, long horizontal lines, and nautical elements. The Coca-Cola Building, in particular, is noted for its ship-like appearance, complete with a "bridge" and "deck" features, making it a unique landmark in Los Angeles. The facade is adorned with white stucco and red accents, mirroring the Coca-Cola brand's colors. The structure's design not only reflects the aesthetic preferences of the era but also the technological optimism of the time.

Significance

The Coca-Cola Building is significant for its architectural style and its role in Los Angeles' commercial history. It is a physical testament to the growth of the Coca-Cola company and the broader industrial expansion in Los Angeles during the early 20th century. The building has been recognized for its architectural importance and has been a subject of study for those interested in the Streamline Moderne movement.

Preservation

In recognition of its architectural and historical significance, the Coca-Cola Building has been preserved and maintained over the years. Efforts have been made to retain its original design features while adapting the interior for modern use. The building stands as a reminder of Los Angeles' rich architectural heritage and the enduring appeal of the Streamline Moderne style.

See Also

• Streamline Moderne
• Art Deco
• Architecture of Los Angeles
• Industrial architecture