Comme des Garçons

Comme des Garcons at the Met (62473)

Comme des Garcons men for H&M 09

Comme des Garçons dress in red, white and blue

CdG

Comme des Garçons is a Japanese fashion brand founded in Tokyo in 1969 by designer Rei Kawakubo. Renowned for its avant-garde aesthetic and unconventional designs, Comme des Garçons has played a significant role in challenging traditional notions of fashion and beauty in the industry. The brand's name, which translates to "like boys" in French, reflects its early emphasis on creating androgynous, oversized garments that defy gender norms.

History

Comme des Garçons was established by Rei Kawakubo in Tokyo, Japan, in 1969. Kawakubo, who had no formal fashion training, began with a women's clothing line that quickly gained attention for its unique approach and aesthetic. The brand made its Paris debut in 1981, introducing the fashion world to its signature style characterized by black, distressed fabrics, and asymmetrical designs. This presentation marked a radical departure from the prevailing fashion trends of the time and established Comme des Garçons as a significant force in the international fashion scene.

Design Philosophy

The design philosophy of Comme des Garçons is marked by a willingness to experiment and challenge conventional fashion norms. Kawakubo's work is often described as anti-fashion due to its deconstructed silhouettes, use of monochromatic color palettes, and emphasis on form over function. The brand frequently collaborates with artists and other designers, further pushing the boundaries of traditional fashion.

Collections and Collaborations

Comme des Garçons has several lines, including its main line, Comme des Garçons Comme des Garçons, and others such as Homme Plus, Shirt, Play, and Noir. Each line has its unique focus, from the experimental and avant-garde Homme Plus to the more accessible and playful Play line, known for its iconic heart logo with two eyes.

The brand is also known for its collaborations with various artists, designers, and companies. These collaborations have included partnerships with Nike, Converse, and H&M, allowing Comme des Garçons to reach a broader audience while maintaining its distinctive aesthetic.

Retail and Expansion

Comme des Garçons has expanded its retail presence globally, with flagship stores in major cities such as Tokyo, Paris, New York, and London. The brand's retail concept, Dover Street Market, is a multi-brand retailer created by Rei Kawakubo and her husband, Adrian Joffe. Dover Street Market features a curated selection of Comme des Garçons lines alongside other designers and brands, further establishing the brand's influence in the fashion industry.

Impact and Legacy

Comme des Garçons has had a profound impact on the fashion industry, challenging and redefining notions of beauty, gender, and what fashion can be. Rei Kawakubo's work has been the subject of several exhibitions, most notably at the Metropolitan Museum of Art's Costume Institute, which showcased the designer's contributions to fashion in its 2017 exhibition, "Rei Kawakubo/Comme des Garçons: Art of the In-Between."

The brand's legacy is not only in its designs but also in its approach to fashion as a form of expression and art. Comme des Garçons continues to inspire designers and artists, pushing the boundaries of creativity and innovation in the fashion world.