Nike
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
History[edit | edit source]
Nike was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Brand Jordan, Hurley International and Converse.
Products[edit | edit source]
Nike's vast range of products includes running shoes, basketball shoes, soccer cleats, men's and women's clothing, workout apparel, and sports equipment. The company also produces various technology, including Nike+, a line of products that measure and record athletic performance.
Sponsorship[edit | edit source]
Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh. Some of the most notable athletes include Michael Jordan, LeBron James, Tiger Woods, and Serena Williams.
Criticism[edit | edit source]
Nike has been the subject of numerous controversies and lawsuits related to labor practices, advertising tactics, and business strategies. These include allegations of child labor, sweatshop conditions, and environmental damage.
See also[edit | edit source]
References[edit | edit source]
External links[edit | edit source]
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