Prada

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Prada is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes, and other fashion accessories. The company was founded in 1913 by Mario Prada and is headquartered in Milan, Italy.

History

Prada was established in 1913 by Mario Prada and his brother Martino as a leather goods shop - Fratelli Prada (English: Prada Brothers) - in Milan. Initially, the shop sold leather goods and imported English steamer trunks and handbags. Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering his company. Ironically, Mario's son harbored no interest in the business, so it was Mario's daughter Luisa Prada who took the helm of Prada as his successor, and ran it for almost twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, eventually taking over from her mother in 1978.

Expansion and Growth

Under Miuccia Prada's direction, the company expanded into the luxury market and began to diversify its product line. In 1984, Prada launched its first line of footwear. The brand's popularity increased significantly in the 1990s, and it became known for its minimalist designs and high-quality materials. Prada's success led to the opening of boutiques in major cities around the world, including New York City, Paris, London, and Tokyo.

Product Lines

Prada offers a wide range of products, including:

• Handbags
• Footwear
• Ready-to-wear
• Perfumes
• Eyewear
• Watches

The brand is also known for its subsidiary line, Miu Miu, which was introduced in 1993 and is aimed at a younger audience.

Influence and Legacy

Prada has had a significant influence on the fashion industry, known for its innovative designs and high-quality craftsmanship. The brand has been featured in numerous fashion shows and has been worn by celebrities and fashion icons around the world. Prada's designs are often characterized by their clean lines, luxurious fabrics, and understated elegance.

Related Pages

• Mario Prada
• Miuccia Prada
• Miu Miu
• Luxury goods
• Fashion industry
• Italian fashion