Comprehensive model of information seeking

Comprehensive Model of Information Seeking

The Comprehensive Model of Information Seeking (CMIS) is a theoretical framework that describes the process by which individuals seek information. This model is particularly relevant in the context of health communication and public health, where understanding how people search for and use information can inform the development of effective communication strategies.

Diagram of the Comprehensive Model of Information Seeking

Overview

The CMIS was developed to provide a structured approach to understanding the factors that influence information-seeking behavior. It integrates various elements from psychology, communication, and information science to explain how individuals approach the task of finding information.

The model posits that information-seeking behavior is influenced by three main components:

• Antecedents: These are the factors that exist prior to the information-seeking process. They include personal characteristics such as demographics, beliefs, and attitudes, as well as situational factors like the perceived importance of the information.

• Information Carrier Factors: These refer to the characteristics of the information sources themselves, such as accessibility, credibility, and the format of the information. These factors influence the selection of information sources.

• Information Seeking Actions: This component involves the actual behaviors and strategies employed by individuals to locate and acquire information. It includes the use of different media and channels to gather information.

Components of the Model

Antecedents

Antecedents are critical in shaping the information-seeking process. They include:

• Demographics: Age, gender, education level, and socioeconomic status can all influence how and why individuals seek information.
• Beliefs and Attitudes: Personal beliefs about health, technology, and media can affect the motivation to seek information.
• Situational Factors: The urgency or importance of the information need can drive the intensity and method of information seeking.

Information Carrier Factors

Information carrier factors determine the choice of information sources. Key aspects include:

• Accessibility: The ease with which information can be obtained.
• Credibility: The trustworthiness and reliability of the information source.
• Format: The way information is presented, which can affect its usability and appeal.

Information Seeking Actions

This component involves the strategies and actions taken to find information. It includes:

• Media Use: The selection of different media channels, such as the internet, television, or print media.
• Search Strategies: The specific methods used to locate information, such as keyword searches or consulting experts.

Applications

The CMIS is widely used in health communication research to understand how individuals seek health-related information. It helps in designing interventions that improve public access to health information and enhance health literacy.

Related Pages

• Information Seeking Behavior
• Health Communication
• Public Health
• Information Science