Consumer Brands Association

The Consumer Brands Association (CBA), formerly known as the Grocery Manufacturers Association (GMA), is a prominent trade association representing the consumer packaged goods (CPG) industry in the United States. The association advocates for policies that support the growth and development of the CPG industry, which includes food, beverage, household, and personal care products.

History[edit | edit source]

The organization was originally founded in 1908 as the Grocery Manufacturers of America. Over the years, it evolved to become the Grocery Manufacturers Association. In 2020, the association rebranded itself as the Consumer Brands Association to better reflect its broader focus on the entire consumer packaged goods industry.

Mission and Objectives[edit | edit source]

The mission of the Consumer Brands Association is to champion the industry and the people who make it. The association aims to:

Advocate for policies that promote growth and innovation in the CPG industry.
Ensure the safety and quality of consumer products.
Enhance the sustainability of the industry.
Foster consumer trust and confidence in the products they use every day.

Key Activities[edit | edit source]

The Consumer Brands Association engages in a variety of activities to support its mission, including:

Advocacy: Working with policymakers at the federal, state, and local levels to shape regulations and policies that impact the CPG industry.
Research and Education: Conducting research and providing educational resources to help member companies stay informed about industry trends and best practices.
Industry Standards: Developing and promoting industry standards to ensure the safety, quality, and sustainability of consumer products.
Public Relations: Communicating the value and importance of the CPG industry to consumers, media, and other stakeholders.

Membership[edit | edit source]

Membership in the Consumer Brands Association is open to companies involved in the production, distribution, and sale of consumer packaged goods. Members benefit from access to industry insights, advocacy support, networking opportunities, and more.

Leadership[edit | edit source]

The association is led by a board of directors composed of executives from member companies. The board provides strategic direction and oversight for the association's activities.