Coors Light

Can_Coors_Light

Coors Light is a popular American light beer produced by the Coors Brewing Company, a division of Molson Coors Beverage Company. It was first introduced in 1978 and has since become one of the best-selling beers in the United States.

History

The Coors Brewing Company was founded in 1873 by Adolph Coors and Jacob Schueler in Golden, Colorado. Coors Light was introduced in 1978 as a response to the growing demand for light beers. The beer quickly gained popularity due to its light, crisp taste and lower calorie content compared to regular beers.

Production

Coors Light is brewed using a blend of two-row barley, corn, and rice. The brewing process includes a cold fermentation and cold filtering process, which is marketed as the "Rocky Mountain Cold Refreshment." The beer is known for its distinctive silver can, which features a color-changing label that turns blue when the beer is cold enough to drink.

Marketing

Coors Light has been heavily marketed with various slogans over the years, including "The Silver Bullet" and "Climb On." The brand has also been associated with numerous sports sponsorships, including partnerships with the National Football League (NFL) and National Hockey League (NHL).

Nutritional Information

A 12-ounce serving of Coors Light contains approximately 102 calories, 5 grams of carbohydrates, and 4.2% alcohol by volume (ABV). This makes it a popular choice for those looking to enjoy a beer with fewer calories and lower alcohol content.

Variants

Coors Light has introduced several variants over the years, including:

• Coors Light Iced T: A blend of Coors Light and iced tea.
• Coors Light Summer Brew: A limited-edition beer with a hint of citrus.
• Coors Light Citrus Radler: A mix of Coors Light and natural citrus flavors.

See Also

• Coors Brewing Company
• Molson Coors Beverage Company
• Light beer
• Beer in the United States