Del Taco

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Logo of Del Taco

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A Del Taco restaurant in Las Vegas, Nevada

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Del Taco logo

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Del-Taco-Denton

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Del Taco Los Angeles

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Del Taco is an American fast-food restaurant chain that specializes in American-style Mexican cuisine as well as American foods such as burgers, fries, and shakes. The company was founded in 1964 by Ed Hackbarth and David Jameson in Yermo, California. Del Taco has since grown to become one of the largest Mexican fast-food chains in the United States.

History

Del Taco was established on September 16, 1964, in Yermo, California. The founders, Ed Hackbarth and David Jameson, aimed to create a restaurant that offered high-quality food at reasonable prices. The first Del Taco restaurant was an immediate success, leading to the opening of additional locations.

In 1973, the company introduced its iconic "red and green" burritos, which became a staple on the menu. By the late 1970s, Del Taco had expanded to over 50 locations. The chain continued to grow throughout the 1980s and 1990s, expanding its menu to include a variety of Mexican and American dishes.

Menu

Del Taco's menu features a wide range of items, including:

• Tacos
• Burritos
• Quesadillas
• Nachos
• Burgers
• French fries
• Shakes

The restaurant is known for its use of fresh ingredients, including freshly grated cheese, hand-made pico de gallo, and slow-cooked beans.

Locations

As of 2023, Del Taco operates over 600 locations across the United States. The majority of these restaurants are located in the Western and Southwestern United States, with a significant presence in California, Nevada, and Arizona.

Corporate Structure

Del Taco is a privately held company. In 2015, the company merged with Levy Acquisition Corp, a move that allowed Del Taco to become a publicly traded company on the NASDAQ stock exchange under the ticker symbol TACO. However, it was later taken private again.

Marketing and Advertising

Del Taco has employed various marketing strategies over the years, including television commercials, social media campaigns, and promotional events. The company is known for its humorous and engaging advertising, often featuring its mascot, a talking Del Taco logo.

See Also

• Taco Bell
• Chipotle Mexican Grill
• Qdoba Mexican Eats
• List of Mexican restaurants